Special Final Works | Course 2017/18

Canviem d'escala / Irene Sunyer

Irene Sunyer / ESDAP Catalunya / Campus Llotja

The elderly population in Barcelona is growing fast. The overwhelming gentrification present in neighbourhoods, factors such as meagre pensions, and a population pyramid that keeps inverting will certainly have a significant impact in the foreseeable future, unless such problems are addressed and solvednow. The project Canviem d'escala is carried out in this context and aims to divulge and promote the cohousing for the elderly people in the city of Barcelona.
At this moment, in Barcelona, few are the examples of collaborative housing and there are no cohousing projects for the elderly people. This kind of projects offer a supportive environment as well as several advantages particularly beneficial for senior citizens, shown in some of the examples found in Europe and the United States.
Canviem d'escala wants to change the paradigm with a campaign composed by a publication, tri-fold brochures, exterior signage and a web site. All these elements focused to create a coherent and expressive graphic communication, influenced by a reminiscence of cross stitch.
11 December 2018 | ESDAP Catalunya, Graphic design