Special Final Works | Curs 2019/20

Punt Lila: Reformulación del servicio / Paula Forcadell

Paula Forcadell / ESDAP Catalunya / Campus Llotja

This project presents a proposal to improve the Punt lila (Purple point) service. This specifically entails the unification of the current service through the creation of an association, the design of a corporate image, an extension to its objectives and procedures and of its users, as it targets both sexes. The aim is to reduce sexist beliefs and acts and their consequences. The association runs talks and an information, education, and advisory service for possible victims at festive events.

Performance of the project entailed prior research into different areas of the feminist movement, investigation of current media and a search for conceptual and formal benchmarks.


Keywords: feminism, equality, sexism, increasing visibility, raising awareness
30 November 2020 | ESDAP Catalunya, Graphic design