Special Final Works | Curs 2018/19

#dignart / Ada Beltran

Ada Beltran / ESDAP Catalunya / Campus Llotja

A part of society currently does not understand or is unaware of what art is, what lies behind all these professionals or what it means to live from art. This prompts a public rejection of art and scant appreciation for this sector.

This project arose from the following question: «why do we consider it natural to pay for the work of some professions yet for others that are equally as valid –“valid” in its proper sense– it is assumed that professionals either should not charge for it or they work at a ludicrously low price?»

The #DIGNART project invites reflection based on thought-provoking, sarcastic and total and surreal messages. Its main objective is to raise social awareness and to make an existing problem visible: namely a lack of appreciation of art professions. The project is intended to provide a useful tool both for art professionals and for the public at large. It will help defend their rights and dignify the professions of people in this group. This project will meanwhile help to raise social awareness and educate the public about the problem, thus helping to spread a message with the sole purpose of dignifying professions that are as valid as any others.

18 December 2019 | ESDAP Catalunya, Graphic design