'CAS' / Adrià Romañá
Adrià Romañá / ESDAP Catalunya / Campus Serra i AbellaSpain has experienced over two thousand cases of corruption since the year 2000, which the National Commission of Markets and Competition values at around 90,000 million euros per year, a sum that represents around 8% of the country’s GDP. It accounts for four times the amount of the entire annual budget for unemployment or over 90% of the healthcare budget. Despite this, electoral punishment of all this corruption amounts to only 15%, on average, and anti-corruption organizations are not well-known enough and go unnoticed as does their work. Corruption is therefore an endemic problem of our system: it is therefore necessary to recognize, mend and recover a truly democratic system.
'Cas' is a campaign aimed at people of Barcelona in their thirties who are interested in the politics but who feel uninformed about corruption and what it represents. The campaign evaluates corruption and its costs, uses units of measurement that are more "tangible" and familiar, and directly questions the receptor and makes it hard for the message to provoke. The aim of the project is to provide information on corruption and to make receivers react, thus prompting change in their habits, which may be electoral or seeking and providing support to organizations, such as Transparency International, which fights corruption. The campaign stands out for its direct message, assigns a real cost to corruption and directly attacks receivers as virtual accomplices. Visual impediments seek to provoke and create a desire to know more. The campaign includes a series of outdoor publicity posters, banners and postcards, a social media and television campaign and a website to explain the project.