No t'escaldis / Berta Mayol
Berta Mayol / ESDAP Catalunya / Campus Llotja
Escaldàrium', the Fire and Water Festival, is a popular event held every second Saturday in July in Font del Lleó square in Caldes de Montbui (Vallès Oriental). It tells of the origin of thermal water in legend form through choreographed dances with real water and fire, and accompanied by live music, composed specially for the festival. It represents a struggle between good and evil, heaven and hell, water and fire. The show is an expression of the townspeople’s identity and raison d’être, which is why the local people consider it to be a must-attend date on the calendar. However, recently and particularly in the last five years, the popularity of Escaldàrium has spread throughout Catalonia and 5,000 people now gather in one square to watch a one-hour show. It has become a mass-influx event in a just a very short time and suffers from the unremitting threat of mass growth.
Hence, the organisers’ increasing concern about problems of mobility and security regarding the performance, as well as public ignorance or lack of respect about how the festival operates. 'No t’escaldis!' (Don’t boil over!) is an informative awareness campaign aimed at improving spectator involvement at this event, through the provision of positive, educational information. It does so using different elements that convey information in a fresh, attractive way, while involving viewers to make them become part of the solution to the problem.