Special Final Works | Curs 2018/19

Boira / Digna Gros

Digna Gros / ESDAP Catalunya / Campus Llotja

The globalization of design, production and distribution of fashion in the Western world has led to widespread standardisation and this is unsustainable, which makes it hard to understand its social and environmental impact. Globalization leads to a loss of cultural identity and aesthetic diversity, and the adaptation of garments to the climate in different regions, thus reducing the effectiveness of their main function, which is to provide warmth and protection.

The aim of this project is to improve the garments currently offered on the market in Western Catalonia (Segrià, Les Garrigues, Urgell, Pla d’Urgell, Noguera i Segarra), which has a specific climate in winter of low temperatures and dense, wet mist. Research methods such as surveys, an onsite study of the stores most visited by users in this region and interviews with store owners have yielded conclusions and ideas for the design of these adapted garments, which will combine functionality and aesthetics, which users find are lacking on the market.

From the very beginning, the lifecycle of garments, as insofar as both materials and processes are concerned, is taken into consideration and analysed, without overlooking emotional issue. Items with the region’s own personality have been created and these empathise with users and created an emotional bond that will optimise the garment’s lifespan because when physical materials last longer than our desire for them, they end up as waste.

16 October 2019 | ESDAP Catalunya, Fashion Design